Archive | May, 2012

Tweeting is for Everyone

26 May

Do you have a Twitter? Want more followers? Want more interactions?

I went to an engineering event so I could tweet at a live event for class. Fun fact: Engineers are not avid tweeters. I went hoping to get RTs and mentions but received neither. When you’re at an event you should have an idea of what type of crowd you’re in. If you’re at a concert, your Twitter account is great to use. If you’re playing cards at your Grandmother’s house, though fun, may not be the most efficient way to use your Twitter to get more followers.

You can use events to spread your handle to a more broad audience. If you mention the band at a concert, or hashtag things that are relevant to the event, then you are more likely to show up on people’s radar. When you use mentions and hashtags you open to door for others with the same interests to find you and become mutual followers. Utilize your mentions and hashtags to market yourself in the Twitter world. 

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It’s never a bad idea to mention a brand or organization. They are trying to get as many followers as possible and if you send a tweet with good information or praise toward their company, they are more likely to RT you or mention you back. Then all of their followers see your handle. It’s an easy way to get your name out there.

Before you go to an event you should research. Find out if the company has a Twitter account. Look for relevant hastags that the company uses. Find links that you can share. Your research should give you an idea of how you want to tweet to gain more Twitter readership.

Take pictures at the event and tweet them. I love looking at people’s Twitter pictures. It’s an easy way to show people what you’re up to without making them read your 140 character description. Take pics. Send pics. Enjoy.

Events can be great for spreading your name throughout different Twitter audiences. Use hashtags, mentions, RTs, pictures and links to increase your odds of getting noticed by other Twitter users. Use my tips for event tweeting and you will be on your was to Twitter professional status in no time.

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Exposure with a Brochure

20 May

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Brochures are tricky. You need to have the right combination of white space, content, pictures, color, etc. The list of what you need to think about goes on and on. While I was browsing some brochures I noticed one in particular that interested me. The brochure is for BOSE DJ Vegas. There are some positives to the brochure but I also think there is room for improvement in the brochure design department.

Positives:

The brochure has great use of white space. The front is clean and goal oriented. The brochure knows what it wants to advertise and puts it front a center.

The name of the organization is big and memorable. If I look at the brochure and can pick out the name of the product/service being offered then it is a success.

The contact information is visible. A person might only give your brochure a glance. Make the important information easily accessible.

The content on the back of the brochure is distributed so the brochure does not look crowded.

Critiques:Image

The color isn’t eye catching. This brochure could get muffled by the dark and uninviting colors. Make your ad pop without becoming painful to look at.

I think the brochure needs personal touches. The pictures are of the equipment and city but if there were actual pictures of the service being done then it might ad more credibility.

Overall:

I think the brochure is successful. I knew what it was offering and the important information to utilize the service. The brochure has a great use of space and content. The layout is not crowded and makes it easy to navigate.

The role of brochures in today’s communication world. An organization must think of what message they are trying to convey and whether a brochure fits that message. Brochures are an easy take-away reference for potential or existing customers. The role of the brochure is to convey information about a product or service your organization has to offer. Utilize the portable advertisement to attract new customers and keep existing customers interested. The brochure’s role is to give enough information to create interest. The tough part of creating a brochure is balancing the space usage, content, color, etc. The brochure can be a great tool for organizations to advertise their services or new products.

One Pitch, Two Pitch, Red Pitch, Blue Pitch

14 May

The article “7 reasons why it’s time to retire ‘pitch’ and ‘pitching'” is pretty aggressive for my taste. I’m all about expressing you opinion, but Andy Beaupre, co-founder and CEO of a communications, branding and PR company Beaupre, seems to have grudge toward “pitches.” I think pitching works. I think it’s one day there might be a different system for conveying messages and ideas from organizations to the news but until there is a new systems the PR people are going to use what has worked. 

As a student, at The Ohio State University, I want to try and learn how to be the best PR/communications person I possible can be. I think “pitching” doesn’t need to retire. I think it just needs a facelift.

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My title “One Pitch, Two Pitch, Red Pitch, Blue Pitch” is a play off of the Dr Seuss book “One fish, two fish, red fish, blue fish” because I think Dr Seuss books give life and fun to reading. PR professionals can use this same mentality to spice up their “pitches” and start utilizing their creative skills. 

Tips for pitching!

Is “pitching” the wrong method for you? Then try to discover the new way to convey messages and ideas to reporters and spread the word to your PR friends!

The question… To pitch or not to pitch is up to you and what you feel works best for your organization. Look into who you’re trying to give information to, the audience and what the reporter/new outlet wants.

Use your creativity to find the new way to pitch or add some flavor to your pitches to spice things up for the reporters. “Pitching” can still be useful and relevant if you think outside the PR box. 

10 Tips for the Prospective Intern

4 May

Hello, blogger world! I have recently been invited to an interview for a summer internship. I was excited and ready for the opportunity and then I scheduled the interview for the next day at 10 a.m. I’m not going to lie… I panicked at first. I kept thinking; I need to prepare and knock the socks off my interviewees. Since I had less than 24 hours to prepare and I have never been to an internship interview I did what most people would do… I Googled.

Here are my 10 Tips for the Prospective Intern

  1. Take a deep breath and stay calm. They contacted you for an interview for a reason. Show them they were right in their choice.
  2. Research the organization. Go to their website, Twitter, Facebook, LinkedIn, Blog, YouTube channel, etc. The more you know about the organization the more intelligent and insightful answers you can give.
  3. Think about your outfit. You might not be applying to a fashion company but appearances matter. If you’re not a fashionista then ask someone you trust. Interviews should be business casual and wear calm colors. Take advice from someone who has a dress shirt in every color of the rainbow, me, that bright yellow might be off-putting even though it looks wonderful in casual settings.
  4. Look up directions and plan your route. You don’t want to find out ten minutes before your interview starts that there is construction and you need to drive 10 minutes out of your way. Also, you want to save time for making wrong turns and finding parking. This advice is crucial because if you’re rushing and flustered the interviewees are likely to notice.
  5. Bring a portfolio or packet of useful information. Use your judgement on what types of information you might want to include but I would suggest you bring your résumé, a cover letter, and letters of recommendation. The interviewer might not ask for these articles but it’s better to have them and need them than need them and not have them.
  6. Use some sort of breath freshener. I’m not assuming everyone’s breath is bad but it’s not a bad thing if you show up with minty fresh breath. Use it about a half hour before the interview so the smell isn’t too strong.
  7. This might sound creepy but it’s useful. Research your interviewers if you know them in advance. You might find common interests or connections that could lead to small talk. In my mind, small talk can lead to a great lasting impression with your résumé floating to to top of the stack. It never hurts to know where they graduated from, hometowns, or other organizations they worked for.
  8. Bring two pens. My manager/best friend always told me “professionals always have a pen,” and I truly believe this. What if the first pen doesn’t work? What if the interview’s pen doesn’t work? You have the extra to use or lend and it shows that you are prepared for any situation.
  9. Accept their hospitality. I was offered a water and I gladly accepted. The interviewee wants you to feel comfortable. I’m not saying no matter whether you’re thirsty or not you should take the drink. Don’t be afraid to accept their kind offers. 
  10. Be yourself. Yes, it’s an overused tip but seriously if you’re upfront and honest the employer will be appreciative. If you wait until they offer you a position to tell them about a week of vacation you’ll need off they might not be as happy. Leave the interviewer happy and then they can spread the positive feedback to other people in the field.
YouTube interview tips to get more advice on how to succeed in your interview. 

My tips aren’t groundbreaking or overly special. These are real tips from someone who has been in those shoes. When you get that call or email read Tip No. 1 and you’ll be just fine.

-Alex

Brand Loyalty: The Twitter Chat Zone

2 May

I am no longer a Twitter chat virgin. Twitter chats are the fastest way to tweet conversations about a specific topic. If you are a fast tweeter, fast reader and fast thinker then Twitter chats are for you. The information was great and the people were fantastic. Everyone was willing to give their opinion on your tweets and spread the information you provide. I was so happy with my first Twitter chat experience that I think it might be a regular occurrence for me. There are tons of different types of Twitter chats for various interests.

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I participated in #mediachat, which is focused on all types of media and our guest speaker, @noellephx, was going to specifically reflect on brand loyalty. I think creating brands might be my calling so I wanted the scoop on creating brand loyalty.

Twitter Chat Zone

Here are the top questions and answers from the brand loyalty Twitter chat. The questions were asked by @kilby76, our host, and answered by @noellephx, our guest speaker. (Warning some questions and answers have Twitter lingo)

Q1.)  How do we identify opportunities to increase brand loyalty?

A1.)  Know your brand enthusiasts, the fanatics. Build experiences for THEM. Your loyal customers shape/build the brand, not you. Be responsive to what they value most. Always be paying attention to the loyalists.

Q2.) Where do we find our loyal customers?

A2.) Sales data, buyer patterns, social media, surveys, etc. BUT it goes deeper than that. You must look at human behaviors.

Q3.) Why do human behaviors play an important role in building brand loyalty?

A3.) Humans have natural instinct to want to “belong.” Brands are attractive because of the community they have.

Q4.) How do we compete with big Brands who dominate our industry’s loyalty?

A4.) These brands have just set the bar. You need to provide people with your own unique/satisfying experiences, every time. If you want a piece of the “big brand love,” you need to continuously prove you deserve it.

Q5.) What can social media do for brand loyalty?

A5.) Social Media gives people the platform for outrage. Resulting in “brand damage” faster and more painful than ever before. Act fast! Happy customers are sharing online. Use that info to get maximum value from what they’re telling you. Build/design for THEM.

Q6.) Why are enthusiastic employees part of the brand loyalty process?

A6.) Consumers pay attention. Brands immediately lose credibility when internal issues/HR issues are publicized. Creating loyalists out of employees is crucial. Passion fuels passion. Create the bond between employee/consumer.

Q7.) Can we turn regular, part time buying customers into fanatical brand advocates?

A7.) Absolutely! Market/develop/design for loyal enthusiasts creates a “buzz”/community other will want a piece of. DON’T focus on mediocre buyers. Focus on LOYALS. Create for them. The part-timers will follow. Again, human behavior.

Q8.) Why target loyal existing customers? Why not attract new customers?

A8.) NEW will breed from loyal, stay on the course of loyalty, THEY build the brand, they mold the brand, not you.

Q9.) What is the most powerful thing a brand can do to make an impact with loyalty?

A9.) Build community. People gravitate to brands that fulfill that need. “belonging” “insider club” Think VW/Harley/Apple. And listen. Loyal fanatics will scrutinize your every move. If unhappy, they will voice it, RESPOND to them!

ImageThe Twitter chat lasted for an hour but the information educated me for my future. The information was fantastic and I loved hearing first-hand tips and advice. Next time you have an extra hour, go to a Twitter chat (this link takes a minute to load) and get the latest news and tips.

According to Forbes, the Top 10 of 100 Loyalty Leaders are: