I’m a Pepper

13 Apr

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When I was younger I watched this show about one hit wonders, which are music artists that have only had one major hit. One of the people on the countdown was in a commercial that caught my attention and invaded my mind with a catchy tune. It was the Dr Pepper commercial. I love the beverage that has a signature blend of 23 flavors and the catchy tune only solidified my devotion to the fizzy soda drink. Recently Dr Pepper came out with a new commercial bringing the old campaign back into the marketing world. The commercial shows people taking off their jackets to show their “I’m a ________” shirt. All of the shirts were created to show that everyone is an individual and different but they are all united as Peppers. Excitement and happiness filled my PR heart when the ad used the hashtag #ImA, short for “I’m a”, to get viewers involved in the campaign. I tweeted immediately to show my appreciation and devotion to all of the Peppers in the world.  The ad is successful because everyone can “Be a Pepper” just by enjoying the drink. It’s very inclusive and simple for all demographics. The commercial was fun, sweet, and adorable. My love for Dr Pepper has grown stronger with the simple jingle that I heard when I was younger and now in present marketing. I’m a Pepper, wouldn’t you like to be a Pepper too?

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4 Responses to “I’m a Pepper”

  1. Emily Widener April 16, 2012 at 3:52 pm #

    I think this is a great example of how advertisements can successfully incorporate social media into their campaign. It really does include all audiences, young and old.

  2. Anonymous April 16, 2012 at 3:57 pm #

    This was my first time seeing the new Dr.Pepper commercial and I abolutley loved it. I agree with the article in stating that the theme of individualism, draws people to want to support the brand. The company did a great job in selling a culture and an image first, rather than a product.

  3. rzink April 16, 2012 at 3:59 pm #

    i love the new commercial too. It really allows for the consumers to connect with the company and show thier individuality.

  4. Trisha Bergdorf April 16, 2012 at 4:00 pm #

    I completely agree with you and also love the new Dr. Pepper campaign. It is becoming extremely effective with the use of Twitter since it allows for anyone who sees the commercial to participate and be included. Twenty-three different flavors combined into one drink is the equivilant of many different people being united. It’s a very catchy idea and the presentation of the commercials is catchy as well. I see this campaign growing even more in the future.

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